CUSTOMER VALUES MODEL - plugin for custom research that will unlock deep insights into what makes your customers tick

….is they are so hard to understand.

Do you find your customers don’t engage in the way you had expected?

Are you frustrated because you don’t know why your customers behave in the way they do?

Unless you understand why people behave in a certain way how can you persuade them to take the action you desire?

Do you have the precision tools to cut through the confusion and delve deeply into the customer psyche to truly explain their behaviour or motivations?

If you want a deeper understanding of what makes your customers tick you can raise your marketing performance to the next level.

Refine, persuade, convert

With studies over 40 years in over 23 countries the Customer Value Model from Research Engine provides unmatched insight into the customer’s mind.

The model is continuously updated with new data enabling organisations to keep their fingers on the customer’s pulse for greater agility and consistent performance.

Customer Value Model reveals the hidden world of the human psyche enabling you to align existing processes to the customers perspective. This richer insight permeates every level of marketing:

  • Strategy
  • Communication, relationships and experience
  • Portfolio management
  • Innovation and NPD
  • Entering new markets
Ad-hoc research plugins – get unique insight into the people that took part in your custom research project by adding a simple set of questions to open up a new world of insight into what makes your customers tick.

An independent behavioural model used globally and trusted by political parties, governments and charities for the last 40 years, now available for commercial use exclusively through Research Engine.

Map, track and understand the behaviour of your customers to create highly engaging campaigns that drive customers to action.

Integrates seamlessly with existing research activities to explain the differences between your customer groups enabling better planning, creation and execution.


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    Customer Values Model

    A unique insight into what makes your customers tick

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