Now, creative video can be fine tuned to the customers subconscious.
Conventional feedback is conscious and rational and often misleading as it’s often confused by other factors: self image, desire to conform etc.
When you want insight into the subconscious unguarded reaction of the viewer so that you can be in control of the impact/effectiveness of the message.
Based on pioneering work by Paul Ekman, the basic human emotions (Happiness, Sadness, Fear, Disgust, Anger and Surprise) can now be detected by software linked to a camera. This means that it is now possible to create a full analytical profile of the emotional response to videos.
Once the reserve of global brands, now accessible by everyone.