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Now, creative video can be fine tuned to the customers subconscious.

Conventional feedback is conscious and rational and often misleading as it’s often confused by other factors: self image, desire to conform etc.

Use this…

When you want insight into the subconscious unguarded reaction of the viewer so that you can be in control of the impact/effectiveness of the message.

Based on pioneering work by Paul Ekman, the basic human emotions (Happiness, Sadness, Fear, Disgust, Anger and Surprise) can now be detected by software linked to a camera. This means that it is now possible to create a full analytical profile of the emotional response to videos.

Once the reserve of global brands, now accessible by everyone.

What you get…

A full report of your 60 second video based on a maximum of n=25 participants.

  1. EMOTIONAL PROFILE: What is the second-by-second emotional pattern across the 6 core emotions by the sample of viewers?
  1. ACTIVATION SCORE: To what degree is the viewer stimulated?
  1. VALENCE SCORE: To what degree does the viewer respond?
  1. ENGAGEMENT SCORE: To what degree does the video occupy the attention of the viewer?
  1. SATISFACTION SCORE: Where does it leave the state of the viewer?

To get more information down load the information pack here.

Mike@researchengine.org

07775 666916

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