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Market Research in the Pest Control Sector

Market research with private and council Pest Control Officers (PCO’s) and amateur users

  • Pest problems – rats, wasps bedbugs
  • PCOs, SQPs  and other qualified professional users such as farmers
  • Amateur/consumer users
  • Professional and domestic situations

 

 

 

 

 

Product research: application, control, hygiene and safety

Market research: advice relationships, loyalty, price, needs/gaps, purchasing habits

Marketing research:  communication effectiveness, image, servicing and services

Quantitative Research 

  • Web surveys
  • Telephone Surveys
  • Phone to web

Qualitative Research 

  • One to one depths – face to face or by telephone
  • Focus group discussions – traditional high intensity in person or extended web groups
  • Large group studies: open space, co creation

Strategic Partners

Pest Magazine

The 6 key questions that marketeers always ask – do you know…

1. What do they think, what makes your customer tick?

Behavioural Science is the application of the latest thinking on cultural psychology and neuroscience. This is the most exciting and fastest changing area of market research.

Check out: Behavioural Science

 

2. What are they are prepared to pay?

When your customer buys your product there is an exchange of value; the customer gets the product and you get the money – it sounds simple but it’s not – there are many factors (logical and emotional) that drive the decision.

Check out: Pricing Research

 

3. How you should communicate with them?

Today the marketer has more and better methods than ever before to make informed decisions about what communications works and HOW it influences the customer’s perceptions and behaviour.

Check out: Communication

 

4. What does your brand mean to them?

Your brand is the sum total of everything that the customer feels, thinks or knows about your offer – this can be analysed from simple descriptions all the way to Jungian theory.

Check out: Branding

 

5. What is their experience of your offer?

Customer Experience is the total sum of all the interactions a customer has with the product/brand across all channels over time – it’s a dynamic experience with a defined end result.

Check out: Customer Experience

 

6. How do they segment into types?

Your customers are not all the same; individually they buy for different reasons and not always the ones that you expect. Your customer is not defined by what they buy, they are defined by who they are – so understand the person, understand the customer.

Check out: Segmentation

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