Brand Measurement

Brand Measurement
If you know the strategic character that you are taking on your exciting journey with your brand, now might be the right time to start measuring what is happening in the market. Measuring things like:

  • How much are you spending on marketing?
  • Is your brand being recognised in the way you expected?

What you measure may depend on how you arrived at this point, if you have developed a brand character you may have developed some measurement metrics on the way, or you may have some universal industry metrics relating to the category, or you may want to see how your customers will define your metrics from the ground up. Either way, you are taking the enlightened path to brand management. As they say: “what gets measured gets……..” – you decide!

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