Brand Measurement
- How much are you spending on marketing?
- Is your brand being recognised in the way you expected?
What you measure may depend on how you arrived at this point, if you have developed a brand character you may have developed some measurement metrics on the way, or you may have some universal industry metrics relating to the category, or you may want to see how your customers will define your metrics from the ground up. Either way, you are taking the enlightened path to brand management. As they say: “what gets measured gets……..” – you decide!
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Brand Equity
The financial physical and emotional health of your brand.
The financial physical and emotional health of your brand.
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Brand Perception
£1,775A deep dive into the hard & soft metrics all managers need to understand how the market views their brand versus its competitors.
A deep dive into the hard & soft metrics all managers need to understand how the market views their brand versus its competitors.
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Usage and Attitude
£1,425A broad sweep to see which brands are most important in the market, what factors are important when customers are buying them and how satisfied they are.
A broad sweep to see which brands are most important in the market, what factors are important when customers are buying them and how satisfied they are.