MindSight® Direct


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Technology to read your customers’ mind.

We all know that every customer decision is based on both rational and emotional drivers. The most successful products in any marketplace therefore optimise rational and emotional appeal.

MindSight® Direct is a technique that represents a substantial advance in emotional measurement. The method utilises the ‘Emotion Discovery Window’ where responses are captured 200-800 milliseconds after exposure to subject material – before reactions are edited by rational thought.

By putting the power of emotion directly at their fingertips MindSight® Direct enables marketers to create brands with stronger emotional engagement.

When to use…

  • Category exploration / unmet needs
  • Package and product testing
  • Brand assessment
  • Ad testing
  • Website testing

MindSight® Direct can be used alone or you can compliment it with your own questions (ask us about this option).

How it works…

In practice, MindSight® Direct is an interactive set of picture and word exercises carried out online among participants from your target customer group. You provide the test material (e.g. a new product description, pack design, advertising concept or new website layout) which are seen by respondents as they are taken though a set of exercises.

The well-proven model behind MindSight® Direct is founded on extensive psychological research and testing. In the results it profiles nine emotional (non-rational) ‘motivations’ that underpin respondents’ reactions to subject material.

What you get…

What you get from using MindSight® Direct

  • An interactive dashboard with downloadable report and data file
  • Dynamic analysis of the results with full description of the motives, images and word association results
  • The positive expectations and negative barriers of your material are highlighted
  • Your results are compared to the norm on a percentile basis


Contact us at anytime to discuss or to ask us for further information about the model and the MindSight® Direct product.

MindSight® is a Registered Trademark of Isobar.

All you need to do….

  • Tell us the market sector /target respondent that you are focussing on
  • Send us  the material to be tested (E.g. advert artwork, packaging artwork, product description)

Advice about data collection methodology: Web only (self completion)

Not quite right? 

If you cannot find an off-the-shelf product solution to meet your requirements we offer two great additional solutions:

  1. CUSTOMISE OUR EXISTING PRODUCTS We are happy to take our standard products and customise them to your precise requirements (e.g. by adding extra questions or changing questions). This can be a very fast and cost-efficient way for clients to reach a perfect solution.
  1. COMMISSION A CUSTOM PROJECT We frequently carry out a wide range of custom research projects for clients – so whatever your needs please ask us.

In either case please either use the “Custom Research” option in the footer of this page OR email Chris or Mike directly with your questions:



Research Engine Ltd has been chosen as a partner to market MindSight® Direct, developed by Isobar in the USA, on our web platform Research Engine. MindSight® is a Registered Trademark of Isobar.


Additional information

What material do I need to provide for the test?

Anything that adequately describes the subject in a two dimensional format:
advert artwork, packaging artwork, product description

Sample requirements?

In a B2C market we recommend a minimum sample of n=140 to provide meaningful results, larger if possible.
In B2B market this could still work with n=50.

Reporting requirements?

Do you need an in-person presentation workshop or will a pdf report by sent by email (with follow up phone call) be sufficient?
Please use the reporting options in the drop down list to specify your reporting requirements?

Any questions?

Please use the contact form to let us know?

What is MindSight?

What is MindSight DIRECT?

Can I include MindSight DIRECT Within Another Study?

Can MindSight DIRECT Be Used in Quantitative and Qualitative Studies?

What Types of Questions Does MindSight DIRECT Answer?

Where is the Data Stored for MindSight DIRECT?

What’s the Participant Experience Like with MindSight DIRECT?

How Do I Pay for MindSight DIRECT?

Will There Be More MindSight DIRECT Products in the Future?

Why Have Isobar Developed a SAAS Platform for MindSight?

What Types of Norms are used in MindSight DIRECT?

Can I change the questions?

The questions are formulated to give you very high level of cost effectiveness. You can change the questions but this will add cost and result in delay.

Please use the contact form giving us details about the changes you are looking for. We can explain the cost and time consequences so you can decide which option is best for your situation.

How Does MindSight DIRECT Compare to a Custom MindSight Study?

What if I Need Help Setting Up My Study?

What does the report look like?

A demo report is available for each product so you can see exactly what you get. All you need to do is enter the your email address so we know where to send it.

How quickly will I get results?

The speed of delivery of the report will depend the complexity of the sample that you specify. For example a large B2B sample requirement may take several week or a small consumer sample may take a few days.

I have a good list, can you use it for my project?

Yes, we will sign the necessary confidentiality agreements up front and can use your list.

We cannot be responsible for the quality of the list or the response rate that we get and will have to agree up front the number of time that we recontact people.

What sample should I use?

Sample size is limited to a total of 25 responses.

I don’t have an email list, can you help?

We will endeavor to find a suitable email list for you. Please complete the Audience tab to tell us about your target sample. There is an additional charge for securing this list for you.

Can I just have the link/URL and run the survey internally?

At the moment the answer is no. in the future it may be possible. Today, we need both the video and the email list to run this service.

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    • 950 £
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    To complete the specification please choose one of the the payment options that suits you best?  When you get to the checkout page you will be prompted to complete the necessary payment steps. 

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