Need Extraction


Identify new customer needs, wants and drivers.

  • Identify the target customer’s core sources of value.
  • Carry out market research (NEED EXTRACTION) among target customers to Identify ‘gaps’ where customers could be provided with more value than today (either by improving existing products/services or designing completely new products/services).
  • Facilitate innovation process to identify potential new products/services for the new market/s.
  • Facilitate the preparation of a strategic marketing plan to enter the chosen new market/s.
  • Testing improved versions of existing products/services or completely new products/services with target customers and measuring the likes/dislikes and overall perceived value.
  • Carry out market research to test impact of launch on target customers – e.g. awareness, memory, understanding, perceptions, behaviour.
  • Facilitate review of strategy to refine and adapt/optimise plan going forward.

If you cannot find an off-the-shelf product solution to meet your requirements we offer two great additional solutions:

  1. CUSTOMISE OUR EXISTING PRODUCTS We are happy to take our standard products and customise them to your precise requirements (e.g. by adding extra questions or changing questions). This can be a very fast and cost-efficient way for clients to reach a perfect solution.
  1. COMMISSION A CUSTOM PROJECT We frequently carry out a wide range of custom research projects for clients – so whatever your needs please ask us.

In either case please either use the “Custom Research” option in the footer of this page OR email Chris or Mike directly with your questions:

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