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Pet iD

Using the CUSTOMER VALUES MODEL PLUG-IN to gain insight into what makes different pet owners tick.

Description

NEW PET iD – a new and unique insight into what makes pet owners tick

An in depth model that describes the attitudes of three core pet care styles and how these attitudes translate into behaviours and decision relating to to the pet.

Interestingly the same individual will have different way of expressing the relationship with the pet if it is cat compared to dog (even of they own both).

The model differentiates across a number of levels:

Expenditure levels

Attitude to vaccinations

DIY vs professional healthcare

Purchasing destinations

Rationale for pet ownership

The model has implications for how pet food manufacturers, animal health companies and accessory manufacturers communicate with pet owners.

It also has implications for how vets could appear more relevant to their customers by adjusting their perspectives depending on what type of pet-owner:pet combination is presented to them.

DOWNLOAD: PETiD Intro to results

For more details about the technical engine inside: PETiD How it works

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