Visual Attention Test



From £175 excluding VAT

What does it do:

By simulating the known visual pathways in the human brain any image can be analysed for the attention that it will generate. This is called saliency.

Based on leading research and technology developed by Queen Mary University of London, attention testing replicates specific ‘visual pathways’ that we use to process visual information to make sense of what we see around us.

Where you use it:

Visual attention testing is crucial in optimising:

-Point of Sale / In Store displays
-Digital Assets
-Landing Pages
-Optimising all visual elements of the customer journey
-Show stand layout/design

Ensure your messages, call to actions, and product placement will draw the customers’ attention.
Discover what is distracting your customer from where you want them to look.

What you get in the report:

Submit your photo or artwork. No sample is required for this product.

Receive a visual saliency heat map, region scoring and recommendation for conversion improvements from a specialist design consultant.

Delivery time 24 hours.

If you cannot find an off-the-shelf product solution to meet your requirements we offer two great additional solutions:

  1. CUSTOMISE OUR EXISTING PRODUCTS We are happy to take our standard products and customise them to your precise requirements (e.g. by adding extra questions or changing questions). This can be a very fast and cost-efficient way for clients to reach a perfect solution.
  1. COMMISSION A CUSTOM PROJECT We frequently carry out a wide range of custom research projects for clients – so whatever your needs please ask us.

In either case please either use the “Custom Research” option in the footer of this page OR email Chris or Mike directly with your questions:


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What is saliency?

Its the state or quality by which something stands out relative to its neighbours.

Why is saliency important?

Because everyone is competing for the same attention.


Should I only be interested the saliency of my image/design?

This depends on the purpose of the image/display.

A work of art in a gallery will not work in the same in store display in a busy shop. We would recommend that you consider the context as well, and test the whole display layout if necessary.


Where can I see an example of the analysis and report?

Yes, we can send you an example report.

Please complete the contact form and it will be emailed to you.

Download Example Report
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