Description
A deep dive into the hard & soft metrics all brand managers need to understand how the market views their brand versus its competitors.
Use this to:
Gain focused insight into the vital metrics of the brand. Essential in-depth market data for all brand marketing professionals who want to understand how the target market thinks and feels about their brand versus its key competitors.
Critical knowledge for planning highly effective brand communications strategy – whatever your market sector this is a critical resource needed by all brand managers.
What you get in the report:
The results include some well known metrics plus a selection of our unique, powerful and derived measures. These provide focused reference points for your brand within its market and also enable easy comparisons across sectors or geographies.
Satisfaction scores for brands used – which brand wins?
Net promoter scores for all brands used – which brand is likely to have the most advocates?
Emotive footprint of your brand showing key qualities observed in the brand and feelings evoked by the brand – what impression do your customers take away about your product/brand?
Verbatim explaining what your users think about your brand – what are your customers saying about your brand?
Assessment of the performance of your brand and key competitors on up to 10 Key Buying Factors.
In summary a pdf report showing what buying criteria are important in your target market plus the position of your brand versus key competitors (in the customers mind) on crucial indicators (both hard and soft) perceptions, satisfaction and advocacy.
Before we start your project, we will need some information from you using this download form to tell us about:
- The name of the target brand and the names of up to 9 competitors
- The name of the product category that your brand sits in eg. Breakfast Cereals or Ladies Hats or Power Tools etc
- The list of up to 10 Buying Factors (if you have them already)
- The time window in which the last/latest purchase was made, for some goods it may in the last week and for others in the last year
Advice about sample to aim for:
To get good indicative data on individual brands we need a minimum sample of at least 30-50 per brand (and preferably the more the better). So, if your total sample is relatively small (e.g. 100) you will not achieve this except for the brands with large shares (e.g. if your sample is 100 then for a brand with a 10% market share you might expect to get around 10 responses for that brand). Advice from your friendly statistician would probably be to buy the largest sample your budget can afford.
Advice about data collection methodology:
Web (self completion) OR CATI (computer assisted telephone interview).
Not quite right?
If you cannot find an off-the-shelf product solution to meet your requirements we offer two great additional solutions:
- CUSTOMISE OUR EXISTING PRODUCTS We are happy to take our standard products and customise them to your precise requirements (e.g. by adding extra questions or changing questions). This can be a very fast and cost-efficient way for clients to reach a perfect solution.
- COMMISSION A CUSTOM PROJECT We frequently carry out a wide range of custom research projects for clients – so whatever your needs please ask us.
In either case please either use the “Custom Research” option in the footer of this page OR email Chris or Mike directly with your questions:
