Brand Archetypes


A well planned brand ARCHETYPE speaks powerfully and distinctively to the market place.

  • Facilitate marketing planning process to ensure the plan for the brand derives from a robust marketing strategy.
  • Identify the most suitable brand archetype to use – using the BRAND ARCHETYPES process.
  • Carry out market research in the target market/segments to identify health of the brand versus key competitors (this includes both qualitative & quantitative measures such as brand awareness, brand perceptions, brand gravity, satisfaction & loyalty).
  • Facilitate identification of brand positioning, key communication message & channel options.
  • Carry out market research to test likely success of positioning, potential messages, phrases, tones, creative concepts, images etc. We can test factors such as impact/stopping power, understanding, memory.
  • Carry out market research to test impact of new position on target customers post-campaign – e.g. awareness, memory, understanding, perceptions, behaviour.
  • Set up and provide regular brand health tracking service.

If you cannot find an off-the-shelf product solution to meet your requirements we offer two great additional solutions:

  1. CUSTOMISE OUR EXISTING PRODUCTS We are happy to take our standard products and customise them to your precise requirements (e.g. by adding extra questions or changing questions). This can be a very fast and cost-efficient way for clients to reach a perfect solution.
  1. COMMISSION A CUSTOM PROJECT We frequently carry out a wide range of custom research projects for clients – so whatever your needs please ask us.

In either case please either use the “Custom Research” option in the footer of this page OR email Chris or Mike directly with your questions:

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