Improve Layout



The evidence you need to develop your concept

From £1,310 excluding VAT

Use this at an early stage to:

Understand how to fine tune and optimise a single image.

Provide guidance for your creative agency to improve performance.

Obtain evidence and gain confidence about the chosen direction.

What you get in the report.

  • Branding Power – how strong is the brand identity?
  • Advert Stopping Power
  • Perceived qualities/values seen to exist in the advert – do they align with the brand experience?
  • Emotive response elicited by the advert – are you getting the response that you planned?
  • Heat Maps that show whether the layout of the visual is antagonistic or in balance.
  • Heat Maps that show what part of the image drives communication with the reader.

Works with scamps, drawings or fully artworked adverts. Please be ready to provide good quality jpegs or equivalent.

Advice about minimal sample sizes to aim for:

At least n=30

Advice from your friendly statistician would probably be to buy the largest sample your budget can afford.

Advice about data collection methodology:

Web only (self completion)


If you cannot find an off-the-shelf product solution to meet your requirements we offer two great additional solutions:

  1. CUSTOMISE OUR EXISTING PRODUCTS We are happy to take our standard products and customise them to your precise requirements (e.g. by adding extra questions or changing questions). This can be a very fast and cost-efficient way for clients to reach a perfect solution.
  1. COMMISSION A CUSTOM PROJECT We frequently carry out a wide range of custom research projects for clients – so whatever your needs please ask us.

In either case please either use the “Custom Research” option in the footer of this page OR email Chris or Mike directly with your questions:

Additional information

Competitor adverts?

This option focuses on improving the layout of a single advert/design and does not test against competitors.

Sample requirements?

Do you need to buy in a sample or do you have internal resources to manage data collection/fieldwork?
Please look at the sample options in the drop down list on the right for some of the most common options and if you cannot find what you are looking for please use the contact page to let us know what you require?

Reporting requirements?

Do you need an in-person presentation workshop or will a pdf report by sent by email (with follow up phone call) be sufficient?
Please use the reporting options in the drop down list to specify your reporting requirements?

jpeg or equivalent?

Do you have good quality jpegs (or equivalent) available to use?For example: 100% quality jpeg 600×848

Any questions?

Please use the contact form to let us know?

Download Example Report
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