Competitor Pre Test

Description

Use this to:

Know how well your chosen concept will perform against the key competitors’ adverts before you launch.

Provides evidence that shows if your campaign is likely to win (or loose) in the real world.

Make last minute changes while you still have full control.

What you get in the report:

Gut choice vs head choice – you can decide which is better for your campaign.
Branding Power – how strong is the brand identity?
Advert Stopping Power
Takeout story – are customers taking out the message you intended. They may also have a better way of expressing it.
Perceived qualities/values seen to exist in the advert – do they align with the brand experience?
Emotive response elicited by the advert – are you getting the response that you planned?
The perceived profile of the image on the customer journey from awareness to commitment to buy – does it align with the strategic positioning of the communication?
Heat Maps that show whether the layout of the visual is antagonistic or in balance.

Tests final full artwork concepts – please supply good quality jpeg or equivalent of current competitor adverts.

Advice about minimal sample sizes to aim for:

TWO AD version: n=60. THREE AD version: n=90. FOUR AD version: n=120

Advice from your friendly statistician would probably be to buy the largest sample your budget can afford.

Advice about data collection methodology:

Web only (self completion)

If you cannot find an off-the-shelf product solution to meet your requirements we offer two great additional solutions:

CUSTOMISE OUR EXISTING PRODUCTS We are happy to take our standard products and customise them to your precise requirements (e.g. by adding extra questions or changing questions). This can be a very fast and cost-efficient way for clients to reach a perfect solution.

COMMISSION A CUSTOM PROJECT We frequently carry out a wide range of custom research projects for clients – so whatever your needs please ask us.

In either case please either use the “Custom Research” option in the footer of this page OR email Chris or Mike directly with your questions:

Chris@researchengine.org

Mike@researchengine.org

Additional information

Competitor adverts?	How many competitor ads you want to include in the comparison? You can chose up to 3 competitors in addition to your advert by using the drop down list on the right.
Sample requirements?	Do you need to buy in a sample or do you have internal resources to manage data collection/fieldwork? Please look at the sample options in the drop down list on the right for some of the most common options and if you cannot find what you are looking for please use the contact page to let us know what you require?
Reporting requirements?	Do you need an in-person presentation workshop or will a pdf report by sent by email (with follow up phone call) be sufficient? Please use the reporting options in the drop down list to specify your reporting requirements?
jpeg or equivalent?	Do you have good quality jpegs (or equivalent) available to use?For example: 100% quality jpeg 600×848
Any questions?	Please use the contact form to let us know?

Can I change the questions?

The questions are formulated to give you very high level of cost effectiveness. You can change the questions but this will add cost and result in delay.

Please use the contact form giving us details about the changes you are looking for. We can explain the cost and time consequences so you can decide which option is best for your situation.

What size of sample do I need?

The answer depends on what you are trying to do. For each product we offer a suggestion that could be regarded as a reasonable compromise between quality requirements, speed of turnaround and budgetary investment.

Statisticians will always recommend the largest sample that you can afford!

What does the report look like?

A demo report is available for each product so you can see exactly what you get. All you need to do is enter the your email address so we know where to send it.

How quickly will I get results?

The speed of delivery of the report will depend the complexity of the sample that you specify. For example a large B2B sample requirement may take several week or a small consumer sample may take a few days.

What if I have my own list that I can use?

We can supply a URL only.

In this case you will be in control of the final sample that is achieved.

We will create the report as normal once you tell us that the data collection stage is complete.

Can I give the URL to a third party to secure the necessary interviews?

Please use the contact form and tell us.

What does it mean when it says URL only?

This is an option if you have your own database, email list and want to take control of the data collection stage. We will deliver a URL for you to send out through your own CRM system. All you need to do at the start is tell us at what point you want to close the survey, this is usually defined by telling us the maximum and or the date by which you want results.

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