Emotion Video Test


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Now, creative video can be fine tuned to the customers’ subconscious.

Conventional feedback is conscious and rational and often misleading as it’s often confused by other factors: self image, desire to conform etc.

Use this…

When you want insight into the subconscious unguarded reaction of the viewer so that you can be in control of the impact/effectiveness of the message.

Based on pioneering work by Paul Ekman, the basic human emotions (Happiness, Sadness, Fear, Disgust, Anger and Surprise) can now be detected by software linked to a camera. This means that it is now possible to create a full analytical profile of the emotional response to videos.

Once the reserve of global brands,  now accessible by everyone.

What you get…

A full report of your 60 second video based on a maximum of n=25 participants.

  1. EMOTIONAL PROFILE: What is the second-by-second emotional pattern across the 6 core emotions by the sample of viewers.
  1. ACTIVATION SCORE: How BIG is the stimulus of the issue as perceived by the viewer?
  1. VALENCE SCORE: What is the capacity of reaction by the viewer?
  1. ENGAGEMENT SCORE: To what degree does it occupy the attention of the viewer?
  1. SATISFACTION SCORE: Where does it leave the state of the viewer?

All you need to do….


Get your video ready. Please make sure that the video you supply is no more than 60 seconds.

Get your email list ready.  The test has capacity for up to 25 respondents, assuming a 10% completion rate please ensure that you send us a list of around 300 email contacts, more if feasible.

Because of the integrated nature of sample and video test it is not possible to interact with the sample while the test is running. The advice about the starting sample size (n-300+) should deliver the required result however in this instance Research Engine Ltd will not be responsible for failure if recruitment if the sample does not reach 25.

Advice about data collection methodology: Web only (self completion)


If you cannot find an off-the-shelf product solution to meet your requirements we offer two great additional solutions:

  1. CUSTOMISE OUR EXISTING PRODUCTS We are happy to take our standard products and customise them to your precise requirements (e.g. by adding extra questions or changing questions). This can be a very fast and cost-efficient way for clients to reach a perfect solution.
  1. COMMISSION A CUSTOM PROJECT We frequently carry out a wide range of custom research projects for clients – so whatever your needs please ask us.

In either case please either use the “Custom Research” option in the footer of this page OR email Chris or Mike directly with your questions:




Additional information

What kind of video?

The maximum duration of video is 60 seconds, though it can be shorter. Most popular formats are acceptable.

Sample requirements?

This service provides feedback on up to 30 respondents in the report. It does not provide recruitment and the user is advised to ensure that they have email database of around 300 plus that can be supplied to Research Engine Ltd together with the the 60 second video.

Reporting requirements?

Do you need an in-person presentation workshop or will a pdf report by sent by email (with follow up phone call) be sufficient?
Please use the reporting options in the drop down list to specify your reporting requirements?

Any questions?

Please use the contact form to let us know?

Will Research Engine Ltd manage sample recruitment?

No, in this case we ask you to supply us with an email list to use to populate the survey. Each survey has capacity for a maximum of 30 respondents so we recommend a list of around 300 will suffice assuming a 10% completion rate.

Can I change the questions?

The questions are formulated to give you very high level of cost effectiveness. You can change the questions but this will add cost and result in delay.

Please use the contact form giving us details about the changes you are looking for. We can explain the cost and time consequences so you can decide which option is best for your situation.

What does the report look like?

A demo report is available for each product so you can see exactly what you get. All you need to do is enter the your email address so we know where to send it.

How quickly will I get results?

The speed of delivery of the report will depend the complexity of the sample that you specify. For example a large B2B sample requirement may take several week or a small consumer sample may take a few days.

I have a good list, can you use it for my project?

Yes, we will sign the necessary confidentiality agreements up front and can use your list.

We cannot be responsible for the quality of the list or the response rate that we get and will have to agree up front the number of time that we recontact people.

What sample should I use?

Sample size is limited to a total of 25 responses.

I don’t have an email list, can you help?

We will endeavor to find a suitable email list for you. Please complete the Audience tab to tell us about your target sample. There is an additional charge for securing this list for you.

Can I just have the link/URL and run the survey internally?

At the moment the answer is no. in the future it may be possible. Today, we need both the video and the email list to run this service.

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    To complete the specification please choose one of the the payment options that suits you best?  When you get to the checkout page you will be prompted to complete the necessary payment steps. 

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