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Post Test

£1,625

Description

Use this at the end of the campaign to get a comprehensive understanding

From £1,625 excluding VAT

Know how well your chosen advert finally performed in the real world.

Estimate what ROI you may have achieved in a competitive context.

Identify areas for future improvement.

What you get in the report

  • Brand and competitor awareness levels.
  • Brand and competitor advert recognition levels.
  • Branding Power
  • Advert Stopping Power
  • Gut choice vs head choice – which worked better?
  • Perceived qualities/values seen to exist in the advert – do they align with the brand experience?
  • Emotive response elicited by the advert – did you getting the response that you planned?
  • The perceived profile of the image on the customer journey from awareness to commitment to buy – did it align with the strategic positioning of the communication?
  • Heat Maps that show whether the layout of the visual was antagonistic or in balance.

Tests fully worked up artwork, you will also need to supply good quality competitor adverts in jpeg or similar format. 

Advice about minimal sample sizes to aim for:

TWO AD version: n=60.  THREE AD version: n=90.  FOUR AD version: n=120

Advice from your friendly statistician would probably be to buy the largest sample your budget can afford.

Advice about data collection methodology: 

Web only (self completion)

 

If you cannot find an off-the-shelf product solution to meet your requirements we offer two great additional solutions:

  1. CUSTOMISE OUR EXISTING PRODUCTS We are happy to take our standard products and customise them to your precise requirements (e.g. by adding extra questions or changing questions). This can be a very fast and cost-efficient way for clients to reach a perfect solution.
  1. COMMISSION A CUSTOM PROJECT We frequently carry out a wide range of custom research projects for clients – so whatever your needs please ask us.

In either case please either use the “Custom Research” option in the footer of this page OR email Chris or Mike directly with your questions:

Chris@researchengine.org

Mike@researchengine.org

Additional information

Competitor adverts?

How many competitor ads you want to include in the comparison?
You can chose up to 3 competitors in addition to your advert by using the drop down list on the right.

Sample requirements?

Do you need to buy in a sample or do you have internal resources to manage data collection/fieldwork?
Please look at the sample options in the drop down list on the right for some of the most common options and if you cannot find what you are looking for please use the contact page to let us know what you require?

Reporting requirements?

Do you need an in-person presentation workshop or will a pdf report by sent by email (with follow up phone call) be sufficient?
Please use the reporting options in the drop down list to specify your reporting requirements?

jpeg or equivalent?

Do you have good quality jpegs (or equivalent) available to use?For example: 100% quality jpeg 600×848

Any questions?

Please use the contact form to let us know?

Please complete this form and hit submit the end. We will use this information to investigate the feasibility of your request and get back to you using the phone or email contact details you provide.
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  • Further Information

  • Please leave any comments here - we are keen to understand what sort of areas we should be focussing on in relation to this subject and your views and feedback will help us develop more relevant and useful products.
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