Brand Loyalty Report


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Covering the transition from 2017 to 2018

What you get….

For each brand you receive dashboard showing the key loyalty metrics and how the brand performed from 2016/17 to 2017 /18.

Key loyalty “triggers”:

1.Retention rate – the % of farmers that buy again. This is the rate at which the previous year delivers users to the next year

2.Loyalty volume/£ uplift rate – the extra volume purchased because they trust the brand experience from the previous year

3.New user rate – the % of a years users that are new to the brand in the time window measured. Each year a % of users is inherited from the previous year.

What is shows…..

When compared to competitors profiles it shows how strong or vulnerable he brand is in the market.

  • The brand is healthy when all three metrics point upwards at the same time or are consistently above average.
  • When the metrics point in different at the same time the brand need fixing!
  • The brand is declining when all three metrics are negative or below average.
Anglia Farmers (AF) & Research Engine Ltd (REL)

  • Legal agreement between AF and farmer member
  • Farmer privacy is GDPR compliant
  • Transactional data owned by AF
  • Strategically managed by REL

Dashboard report summary:






How it works….

Contact us using this email: Mike@researchengine.org to explain which brands you want.

We will check the current data and let you know how many records there are.

Price per active report: £900 including VAT (£750 ex VAT).

When your order is placed we will email you a VAT invoice for your records.

Includes all stock keeping units (SKUs) with the same brand name/symbol – please see definition.


  • This report shows relative (%) changes in the brand loyalty calculations from one year to next. It does not show prices or volumes but does show the mean expenditure per farm.
  • Competitor brand reports are available for the NDA sector only.
  • Manufacturers can access DA and NDA reports for their own brands.

If you are looking for loyalty tracking for a large number of brands/actives please contact us for a quote.


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