Values Model Plug-in


VALUES MODEL PLUG-IN – the missing link in the evolution of strategic market research.

A unique plugin concept for custom research situations when you need to understand in great depth why you see the reaction you have observed.

Based on 40 years research into Maslow’s hierarchy of needs, the plug-in is a simple set of 10 rating questions that takes minimal time in your questionnaire so that you can focus on addressing the main objectives. The 10 questions link through an algorithm to open up hierarchical segmentation based on over 100 human values that describe the Maslow universe. At the highest level the model describes three core people groups (Settlers, Pioneers, Prospectors)  that occupy different areas of the Maslow universe.

The model is fascinating journey into the human condition and requires no special knowledge, skills or qualities (other than being human) to use it in modern marketing situations. Full documentation support is provided to help you understand each of the three core segments so that you can become an expert quickly.

The model is used in market research and marketing communications, but also in other areas as diverse as HR, fundraising, military, and politics.

If you cannot find an off-the-shelf product solution to meet your requirements we offer two great additional solutions:

  1. CUSTOMISE OUR EXISTING PRODUCTS We are happy to take our standard products and customise them to your precise requirements (e.g. by adding extra questions or changing questions). This can be a very fast and cost-efficient way for clients to reach a perfect solution.
  1. COMMISSION A CUSTOM PROJECT We frequently carry out a wide range of custom research projects for clients – so whatever your needs please ask us

In either case please either use the “Custom Research” option in the footer of this page OR email Chris or Mike directly with your questions:

….is they are so hard to understand.

Do you find your customers don’t engage in the way you had expected?

Are you frustrated because you don’t know why your customers behave in the way they do?

Unless you understand why people behave in a certain way how can you persuade them to take the action you desire?

Do you have the precision tools to cut through the confusion and delve deeply into the customer psyche to truly explain their behaviour or motivations?

If you want a deeper understanding of what makes your customers tick you can raise your marketing performance to the next level.

Refine, persuade, convert

With studies over 40 years in over 23 countries the Customer Value Model from Research Engine provides unmatched insight into the customer’s mind.

The model is continuously updated with new data enabling organisations to keep their fingers on the customer’s pulse for greater agility and consistent performance.

Customer Value Model reveals the hidden world of the human psyche enabling you to align existing processes to the customers perspective. This richer insight permeates every level of marketing:

  • Strategy
  • Communication, relationships and experience
  • Portfolio management
  • Innovation and NPD
  • Entering new markets

Ad-hoc research plugins – get unique insight into the people that took part in your custom research project by adding a simple set of questions to open up a new world of insight into what makes your customers tick.

An independent behavioural model used globally and trusted by political parties, governments and charities for the last 40 years, now available for commercial use exclusively through Research Engine.

Map, track and understand the behaviour of your customers to create highly engaging campaigns that drive customers to action.

Integrates seamlessly with existing research activities to explain the differences between your customer groups enabling better planning, creation and execution.

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    How will the Values Model integrate with my existing custom research plans?

    Simply by adding a set of 10 discriminating questions (using a simple 5 point agree disagree scale) we can unlock the full potential of the model.

    How do I know that the Values Model will work in my situation?

    Because your customers, whether consumers or B2B, are still people.

    If its over 40 years old isn’t the Customer Values model out of date?

    No, the model shows how people tick, what people are like at a level that has not changed for millennia, what has changed is the superficial world around us but we react to the world is the same.

    We already have a very good segmentation, what’s special about Customer Values?

    That is great, you don’t need to discard it if it’s working well, Customer Value Model will overlay this and provide a greater depth of explanation across the model that you are using.

    Is Customer Value Model a segmentation model?

    Yes, it is segmentation based on over 100 core values that common to all humans but will be expressed to a greater or lesser extent in any one individual.

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