Brand Loyalty Report



What you get….

For each brand you receive dashboard showing the key loyalty metrics and how the brand performed.

Key loyalty “triggers”:

1.Retention rate – the % of farmers that buy again. This is the rate at which the previous year delivers users to the next year

2.Loyalty volume/£ uplift rate – the extra volume purchased because they trust the brand experience from the previous year

3.New user rate – the % of a years users that are new to the brand in the time window measured. Each year a % of users is inherited from the previous year.

What is shows…..

When compared to competitors profiles it shows how strong or vulnerable he brand is in the market.

  • The brand is healthy when all three metrics point upwards at the same time or are consistently above average.
  • When the metrics point in different at the same time the brand need fixing!
  • The brand is declining when all three metrics are negative or below average

Anglia Farmers (AF) & Research Engine Ltd (REL)

  • Legal agreement between AF and farmer member
  • Farmer privacy is GDPR compliant
  • Transactional data owned by AF
  • Strategically managed by REL

How it works….

Contact us using this email: Mike@researchengine.org to explain which brands you want.

We will check the current data and let you know how many records there are.

Price per report: £950 excluding VAT


  • Includes all stock keeping units (SKUs) with the same brand name/symbol.
  • This report shows relative (%) changes in the brand loyalty calculations from one year to next. It does not show prices or volumes but does show the mean expenditure per farm.
  • The report is based on examining individual buying behaviour across a two year time frame.
  • Competitor brand reports are available for intensively distributed brands through the the Non Distributor Advised (NDA) channel or through the Distributor Advised (DA) chanel.
  • Manufacturers can access data on selectively distributed brands in the DA channel their own brands alone.

If you are looking for loyalty tracking for a large number of brands/actives please contact us for a quote.

Please complete this form and hit submit the end. We will use this information to investigate the feasibility of your request and get back to you using the phone or email contact details you provide.
  • Details

  • Further Information

  • Please leave any comments here - we are keen to understand what sort of areas we should be focussing on in relation to this subject and your views and feedback will help us develop more relevant and useful products.
  • Drop files here or
      Use this to attach documents from your computer.
    Download Example Report
    Save & Share Cart
    Your Shopping Cart will be saved and you'll be given a link. You, or anyone with the link, can use it to retrieve your Cart at any time.
    Back Save & Share Cart
    Your Shopping Cart will be saved with Product pictures and information, and Cart Totals. Then send it to yourself, or a friend, with a link to retrieve it at any time.
    Your cart email sent successfully :)