Brand Loyalty Report



What you get….

For each brand you receive dashboard showing the key loyalty metrics and how the brand performed.

Key loyalty “triggers”:

1.Retention rate – the % of farmers that buy again. This is the rate at which the previous year delivers users to the next year

2.Loyalty volume/£ uplift rate – the extra volume purchased because they trust the brand experience from the previous year

3.New user rate – the % of a years users that are new to the brand in the time window measured. Each year a % of users is inherited from the previous year.

What is shows…..

When compared to competitors profiles it shows how strong or vulnerable he brand is in the market.

  • The brand is healthy when all three metrics point upwards at the same time or are consistently above average.
  • When the metrics point in different at the same time the brand need fixing!
  • The brand is declining when all three metrics are negative or below average

Anglia Farmers (AF) & Research Engine Ltd (REL)

  • Legal agreement between AF and farmer member
  • Farmer privacy is GDPR compliant
  • Transactional data owned by AF
  • Strategically managed by REL

How it works….

Contact us using this email: to explain which brands you want.

We will check the current data and let you know how many records there are.

Price per report: £950 excluding VAT


  • Includes all stock keeping units (SKUs) with the same brand name/symbol.
  • This report shows relative (%) changes in the brand loyalty calculations from one year to next. It does not show prices or volumes but does show the mean expenditure per farm.
  • The report is based on examining individual buying behaviour across a two year time frame.
  • Competitor brand reports are available for intensively distributed brands through the the Non Distributor Advised (NDA) channel or through the Distributor Advised (DA) chanel.
  • Manufacturers can access data on selectively distributed brands in the DA channel their own brands alone.

If you are looking for loyalty tracking for a large number of brands/actives please contact us for a quote.

Download Example Report
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