SUGARWISE MARQUE BENCHMARK
Sugarwise is the certification for sugar claims in food and drink. The Sugarwise test is the only independent method for assessing added sugars in the world today. Manufacturer composition data does not need to be supplied to perform the independent assessment that has potential to enforce new sugar labelling regulations as well as reformulation targets throughout the world. The kitemark positively highlights options low in free sugars.
WHAT IS IT?
A new report from Research Engine independently sets the benchmark for awareness & perceptions of the Sugarwise marque among food & drink consumers, so that manufacturers can monitor the level of success of the initiative going fortward.
WHO IS IT FOR?
The new report is essential for those considering becoming (or continuing as) Sugarwise Certified brands – and adding the Sugarwise logo to their product packs.
WHY YOU NEED IT?
Without such metrics food & drink manufacturers could be guessing about the status of Sugarwise Certification and be making uninformed decisions about the level of consumer engagement with and support of the scheme.
As a syndicated report this is a great opportunity to gain valuable consumer insight at a very low price.
What is the awareness of Sugarwise amongst consumers?
What do consumers know about it?
How do they perceive it?
How do they feel about it?
How does it affect their purchasing behaviour?
The report also provides valuable insights into which consumer demographic is most/least attracted to the iniative.
Available in a 48-page written report including charts, tables and commentary.
270 consumers (reflecting the UK population as a whole) were surveyed online in the first week of October 2016.