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RESEARCH ENGINE PROVIDES VALUABLE INSIGHT FOR THE SUGAR SUMMIT

The “Sugar Summit” took place in the Houses of Parliament on Wednesday 13th October to debate & discuss ways of promoting the consumption of healthier food and drink.

Organised by “Sugarwise” – the kitemark for sugar claims in food and drink – the Summit brought together 135 movers & shakers with an interest in issues around obesity, diabetes and sugar. Attendees included food & drink manufacturers, nutritionists, health campaigners, charities, retailers, health professionals, parliamentarians and public sector. The event was chaired by the RT Hon Keith Vaz MP, who leads the All Party Parliamentary Group for Diabetes.

The distinguished panel of speakers included Tam Fry (National Obesity Forum), Dr Aseem Malhotra (Consultant Cardiologist), Jenny Rosborough (Action on Sugar) and Maurice Newton (CBL Drinks).

Rend Platings, founder of Sugarwise, explained the fast progress made in the UK since the launch of the scheme in March, with over 300 food & drink brands already certified. She also quoted some impressive independent statistics from Research Engine’s new market research demonstrating the growth in recognition of the scheme among consumers and their feelings about it.

“Recent independent research on the marque has revealed it has already achieved an estimated recognition of 21% across the UK…43% (of those who recognized the logo) say they have already bought a product bearing the Sugarwise logo…24% of respondents would be willing to switch retailers to get a Sugarwise certified product. This shows there is real hope for positive initiatives on sugar reduction, and I hope that we can all work together to create a better future for our children”.

Research Engine’s original research report is now available to any interested party at a deliberately low price to coincide with the Summit. For further information and to acquire your copy of the report click here.

SUGARWISE MARKET INTELLIGENCE PRESS RELEASE AUGUST 2016

We are pleased to announce the launch of a new service benefiting those food & drink manufacturers Certified or considering Certification by Sugarwise: “Sugarwise Market Intelligence”.
Sugarwise Market Intelligence will offer a range of reports, surveys, information and services all designed to provide vital insights into consumers and retailers. Hosted on the Sugarwise website and here.

Sugarwise Market Intelligence will become the go-to place for all insights around sugars, sweeteners & carbohydrates.

Two new report offers are being launched to potential subscribers immediately:

  • Tracking the Sugarwise Marque – awareness, perceptions, feelings & behaviours.
  • Food Issue Tracker – how important is sugar alongside the many other food issues consumers may be aware of or concerned about?

Further services for the near future are in development, for example:

  • Test & predict the likely impact in the market of a brand becoming
  • Sugarwise Certified
  • Logo & pack testing
  • Point-of-sale display testing
  • Research among retailer buyers
  • Research across Sugarwise Certified brands
  • What makes food & drink consumers tick?

Sugarwise Market Intelligence is a partnership between Sugarwise and insight firm “Research Engine”.
Sugarwise is “The kite mark for low free sugar drinks and food”.

Sugarwise was started by Rend Platings with the objective of increasing attention, educating and giving people options on sugar in their food and drink. These objectives are set to be achieved with the use of the Sugarwise certification, which is awarded based on the World Health Organisations guidelines on sugar consumption, of which generally no more than 5% of our daily calories should come from free sugars (added sugars).

For further details contact Rend Platings on + 44 (0)1223 781 363 or by emailing rend@sugarwise.org.

Research Engine provides rigorous, professional market research through a self-service platform to deliver high quality insight clients can trust at an affordable price. Research Engine Brochure 2016

For further details contact Christopher Horne on +44 (0) 2030 112 400 or by emailing chris@researchengine.org.

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