The data covers usage in the Non Distributer Advised (NDA) sector of the market. This is the part of the market that is most dynamic and volatile and where, historically, manufacturers have least visibility compared with official distribution channels. Most businesses will also be working through authorised distributorships in which there are pre-arranged feedback processes.
The definition of NDA is as follows and could more correctly be labelled as: FEE PAID (INDEPENDENT OR DISTRIBUTER) OR SELF ADVISED FARMER BUSINESS
Below is a range of scenarios that are classified as NDA or more correctly as FEE PAID (INDEPENDENT OR DISTRIBUTER) OR SELF ADVISED FARMER BUSINESS
|Scenarios||Who gives the advice||Who places the order with AF||Who pays AF|
|1. Farmer||Farmer (BASIS)|
|2. Farmer||AICC/ independent|
|3. Farmer||AICC/ independent|
|5. Farmer||Distributer rep Fee Paid Advice only||Farmer||Farmer|
|6. Farmer||Distributer rep Fee Paid|
|Distributer rep as part of service||Farmer|
The data comes from a sample of 3500 farmers spread though out the UK.