Working with leading buying groups Research Engine brings the industry a new source of market data and new insights to challenge marketing assumptions.
Other industries have been working with EPOS and transactional data for many years relying an empirical real time data to better balance semantic and pragmatic marketing ideals.
Crop protection manufacturers and seed breeders that work with the new data source will develop new perspectives and new thinking on what is possible in agricultural marketing.
This is important because markets are mature: the industry has seen the era of innovation, the era of price. In the longer term the industry is facing a new future with new agtech innovations on the horizon. This means that that in the immediate term the next battle for profits will be fought out by companies seeking to develop relationship and influencing user behaviour.
Welcome to the new world.